The latest statistics show an increased interest among Polish citizens to make their purchases online. The consumer confidence in online shopping has grown over the last few years because of the development of secure payment methods and because most Polish companies are migrating towards the online environment for selling their products.

62% of the Polish population shops online

The new reports on the e-commerce industry in Poland show that the market share of online retailers will grow significantly in the next few years as 62% of the population search the web in order to buy various articles. At the moment, the Polish e-commerce market is the fastest growing in the European Union, according to analysts. This sector has rose so much during the last few months that on certain segments it even surpassed traditional shopping.

Among the most purchased goods in the online environment, clothing and cosmetics have detached themselves from other products significantly. The studies also show that most of the individuals buying online are between 25-34 years old, have a higher education and higher incomes. In 2015, e-commerce represented 6% of Poland’s Gross Domestic Product.

If you want to open an e-commerce company, you can contact our lawyers in Poland for assistance.

Number of Polish companies moving to the online is growing

The behavior of the population was definitely influenced by most Polish companies’ decisions to open online shops in order to take advantage of a greater exposure. According to a report drafted by Dotcom River, Poland is now home to more than 12,000 online stores, including shops marketing their products in the traditional way.

The development of e-commerce in Poland is encouraged by the Chamber of Digital Economy, also known as e-Chamber, which has gathered under one umbrella SMEs in the online environment, providers of e-payment solutions, online IT services and logistics operators in order to provide integrated services to online retailers.

Companies can work together and help the e-commerce market grow and can also exchange know-how in order to improve their services.

If you are interested in the e-commerce environment and need information about the current legislation applicable to this domain, you may refer to our law firm in Poland.